As part of the CRM Ops team at Miele X, the CRM Customer Lifecycle Manager is responsible for increasing the acquisition, purchase frequency, average order value, and retention by automating Customer Lifecycle Management across all our channels.
This role will analyze customer behavior/data and create customer-specific campaigns along the different lifecycle stages and enhance the Customer lifetime value of our customers.
Your responsibilities
- Analyze the customer lifecycle stages and identify the needs and requirements for an enhanced customer experience that drives sales.
- Responsible for setting up new automation and journeys to develop the value of our customers.
- Ensure all the different lifecycle stages offer a seamless transition to the following lifecycle stage.
- Driving customer lifetime value through improving the customer experience.
- Work closely with the Data and Analytics, eCommerce, IT, marketing departments, service providers, and agencies.
Your profile
- Min 3 years experience working with/for CRM agencies or CRM departments.
- Proven know-how in Marketing Automation Tools and customer lifecycle management.
- Profound understanding of and experience in an eCommerce environment.
- Data-driven mindset, sharp analytical and the ability to drive sales by focusing on the most valuable journey steps with good priority-setting with excellent execution skills.
- Experience and comfortable working in multicultural and international environments and fluent in English (written and spoken).
our philosophy
Since being founded in 1899 Miele has followed its ‘Immer Besser’ (forever better) brand promise.
As the world’s leading manufacturer of premium domestic appliances, we create delightful experiences – not only with regard to the quality of our products, but also in terms of craftsmanship and design, performance, technology and sustainability. Miele is represented in almost 100 countries. Throughout the world, the family-run enterprise, now in its fourth generation, employs a workforce of around 20000 people.
Agile, innovative, ambitious, open & tech-savy
MIELE X is a newly launched global Digital Hub and innovative platform where cross-functional teams in the area of Marketing, Sales, Analytics and Technology work together to deliver a delightful customer experience in the digital world.
Located in Amsterdam’s vibrant ‘Zuidas’ business district, we provide you a unique start up environment with an enterprise foundation. If you want to work for a leading, global premium “love” brand and are inspired by shaping and take our global digital ambitions to the next level:
