The Content Strategist helps to create and manage a rich content world at Miele’s web shops of premium home appliances. This role will be the voice for our web shop and take it to the next level. It takes creativity, excellent writing ability, to produce and publish relevant content. The Content Strategist is responsible to deliver user-centric content based on data analysis and consumer insights. This role collaborates with eCommerce and other internal teams across the complete global organization to accelerate content optimization programs and processes with target to create premium onsite content experiences.
If you love to accelerate and optimize, being able to act independently, live and breathe the fast pace of an ever-changing digital environment and have a strong commitment to collaboration, this is your opportunity!
Your responsibilities
- Drive and manage the content for onsite campaign landing pages and different parts of the Miele webshops like homepage, category pages, PLPs/PDPs, postsales pages and manage content, drive content programs to improve the content structure and processes.
- Target the specific audiences and meet company objective, KPI’s for performance marketing and the Webshop. Draw conclusions based on analytic reports and KPIs. Implement with premium execution capabilities.
- Collaborate within cross-functional teams closely with marketing, UX and frontend development to ensure technical alignment, best-in-class-performance and consistence, in order to deliver a simple and smooth user experience.
- Supporting the onsite SEO best practices to write creative and original copy that includes effective keyword placement.
- Ensure the quality of content, always in alignment with a creative mindset and with the user on top of mind, and constantly discover new customer needs and identify business opportunities by continuous research. Improve internal workflows and processes related to the roadmap and backlog.
Your profile
- Foundational experience working for a premium brand in consumer or FMCG industry, market and (premium) consumer behavior knowledge.
- Strong technical knowledge of Content Management Systems (CMS), content processes and content technical structure. PIM experience is highly appreciated.
- Strong communication and organization skills with a hands-on, problem-solving attitude and experienced in agile ways of working as well as being an assertive team-player with project management skills, an international mindset, and fluent in business English (business level).
- Experienced in Content Creation and managing e-Commerce or brand websites. Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity.
- Ideally university degree in Communication or a similar experience within a related field.
our philosophy
Since being founded in 1899 Miele has followed its ‘Immer Besser’ (forever better) brand promise.
As the world’s leading manufacturer of premium domestic appliances, we create delightful experiences – not only with regard to the quality of our products, but also in terms of craftsmanship and design, performance, technology and sustainability. Miele is represented in almost 100 countries. Throughout the world, the family-run enterprise, now in its fourth generation, employs a workforce of around 20000 people.
Agile, innovative, ambitious, open & tech-savy
MIELE X is a newly launched global Digital Hub and innovative platform where cross-functional teams in the area of Marketing, Sales, Analytics and Technology work together to deliver a delightful customer experience in the digital world.
Located in Amsterdam’s vibrant ‘Zuidas’ business district, we provide you a unique start up environment with an enterprise foundation. If you want to work for a leading, global premium “love” brand and are inspired by shaping and take our global digital ambitions to the next level:
