As part of the CRM Ops team at Miele X, the CRM Marketing Automation B2B/Professional Manager is responsible for impacting marketing automation, segmentation, and journey building for Miele´s B2B and Professional customers. The role will focus on the new marketing automation tool that has to be implemented to enhance direct communication channels, especially e-mail communication.
In this role, you will ensure that the requirements of the departments are recorded, the needed data is specified, and a new marketing automation tool is rolled out in our markets. The CRM Marketing Automation Manager B2B/Professional Manager works closely with internal departments like Business Units, Data, Governance & Analytics, eCommerce, the local branches, CRM agencies, and Miele’s subject-matter experts.
Your responsibilities
- Act as the first point of contact for the B2B/professional departments and other stakeholders for all topics related to marketing automation and direct communication channels like a newsletter, direct mail, etc.
- Responsible for all relevant use cases and requirements are recorded and transferred into data needed to realize the use cases.
- Work on introducing a new marketing automation tool globally to enhance communication with retailers and professional institutes.
- Consulting of the countries and central B2B / professional departments in best practices regarding marketing automation.
- Analyses based on relevant KPIs, derivation of optimization potentials, and processing of analytical questions in the CRM context.
Your profile
- Min 3 years experience working with/for CRM agencies or CRM departments.
- Proven know-how in Marketing Automation Tools and the segmentation, journey building, and execution.
- Profound understanding of and experience in an eCommerce environment.
- Data-driven mindset and the ability to understand data needs and requirements in a Marketing Automation con-text with strong execution skills, deadline-focused with good at priority setting.
- Experience and comfortable working in multicultural and international environments and fluent in English (written and spoken).
our philosophy
Since being founded in 1899 Miele has followed its ‘Immer Besser’ (forever better) brand promise.
As the world’s leading manufacturer of premium domestic appliances, we create delightful experiences – not only with regard to the quality of our products, but also in terms of craftsmanship and design, performance, technology and sustainability. Miele is represented in almost 100 countries. Throughout the world, the family-run enterprise, now in its fourth generation, employs a workforce of around 20000 people.
Agile, innovative, ambitious, open & tech-savy
MIELE X is a newly launched global Digital Hub and innovative platform where cross-functional teams in the area of Marketing, Sales, Analytics and Technology work together to deliver a delightful customer experience in the digital world.
Located in Amsterdam’s vibrant ‘Zuidas’ business district, we provide you a unique start up environment with an enterprise foundation. If you want to work for a leading, global premium “love” brand and are inspired by shaping and take our global digital ambitions to the next level:
