The Head of Performance Marketing owns the strategy, implementation, and operation across all performance marketing / digital sales channels (SEA, SEO, Display) to drive growth for the eCommerce business globally. Leading the development of strategies and reactive initiatives to drive top line growth, customer acquisition and traffic are main responsibilities. This role collaborates with the complete global digital marketing ecosystem to accelerate the benefit of growth initiatives and optimization programs. The Performance Marketing Leader will identify key marketing trends, emerging technologies, evolving best practices, competitor activity and testing opportunities to guide the regional functions to increase their digital sales.
The role reports to eCommerce Sales Director. The ideal candidate is a growth creator, team leader, marketing technology expert, data driven, collaborator with deep understanding of performance marketing and eCommerce.
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Since being founded in 1899 Miele has followed its ‘Immer Besser’ (forever better) brand promise.
As the world’s leading manufacturer of premium domestic appliances, we create delightful experiences – not only with regard to the quality of our products, but also in terms of craftsmanship and design, performance, technology and sustainability. Miele is represented in almost 100 countries. Throughout the world, the family-run enterprise, now in its fourth generation, employs a workforce of around 20000 people.
Agile, innovative, ambitious, open & tech-savy
MIELE X is a newly launched global Digital Hub and innovative platform where cross-functional teams in the area of Marketing, Sales, Analytics and Technology work together to deliver a delightful customer experience in the digital world.
Located in Amsterdam’s vibrant ‘Zuidas’ business district, we provide you a unique start up environment with an enterprise foundation. If you want to work for a leading, global premium “love” brand and are inspired by shaping and take our global digital ambitions to the next level: